市场与商业分析

专业： Marketing & Business Analysis  市场与商业分析

链接 :

https://www.ed.ac.uk/studying/postgraduate/degrees/index.php?r=site/view&edition=2018&id=639

课程设置：

Compulsory courses

Marketing Decision Analysis  营销分析

Principles of Marketing Management 营销管理原理

Marketing Research  销售研究

Business Statistics  商务统计

Dissertation (MSc Marketing and Business Analysis)

Course options

Marketing of Services  营销服务

International Marketing Strategy  国际营销战略

Marketing Communications  营销传播

Marketing Applications 行销应用

Marketing And Society  市场和社会

Understanding Brands  了解品牌

Marketing in a Digital World  数字世界中的市场

Data Mining  数字挖掘

Credit Risk Management  信贷风险管理

Project Management in Business Analysis  商业分析中的项目管理

Methods and Tools for Business Analytics  商业分析和方法和工具

Business Analytics with Simulation  商业分析与仿真

Industrial Analytics  工业分析

入学要求：

Academic requirements

You will need a UK first-class or 2:1 honours degree from a good university in one of the subjects below, or an equivalent overseas qualification.

An undergraduate degree in a business or management related subject with some quantitative elements is normally required.

Candidates with degrees in science, mathematics, engineering, informatics or statistics will also be considered.

Candidates with a very good Honours degree in a numerate or quantitative subject area or relevant business experience will be considered on an individual basis.

Supporting your application

Relevant work experience is not required but may increase your chances of acceptance.

Preference will be given to those with grades above the minimum requirements due to strong competition for places on this programme.

IELTS: total 7.0 (at least 6.0 in each module)