英国商科到底学什么课程？

无论是国内就读还是出国留学，商科一直是最热门的专业之一，英国大学在商科人才培养上，不论是质量，环境还是师资，都非常有优势。因此商科一直是国内学生争相申请的热门学科，尤其是今年留学申请季，中国学生扎堆申商科，各大学录取标准也普遍上涨。

        但是，很多同学不清楚，那些个名字相似甚至相同的专业，其实课程设置也不尽相同，那么，老师就以伯明翰大学University of Birmingham的Business Management with Marketing为例，详细介绍一下相关的课程，请看：

        Overview概览 ：In a world where image and reputation are crucial to business success, those who can demonstrate sound business management knowledge with an emphasis on strategic marketing are very much in demand. This programme has been developed with input from marketing firms such as Beiersdorf, Big Cat, Cogent Elliott, UBAglu and Unilever, with the aim of developing the next generation of marketing specialists. 在一个形象和声誉对企业成功至关重要的世界里，那些能以战略营销为导向的企业管理知识的人是非常需要的。这个专业计划是由Beiersdorf、大猫、埃利奥特、UBAGLU和联合利华等营销公司的投入开发的，目的是开发新一代的营销专家。

课程设置：

First year：

Business Accounting商业会计, 10 credits

Developing an Entrepreneurial Opportunity创业机会, 10 credits

Introduction to Business Strategy and Supply Chain Management企业战略与供应链管理, 10 credits

Introduction to Financial Reporting财务报告介绍, 10 credits

Personal, Professional and Academic Development个人，专业和学术发展, 10 credits

Principles of Marketing营销原理, 10 credits

Understanding Organisation and Management理解组织与管理, 10 credits

Take either one of the following modules:

Economics for Business商业经济学 (A), 10 credits

Economics for Business (B), 10 credits

Take one of the following modules, depending on your prior qualifications:

Advanced Analytical Techniques for Business高级商业分析技术, 20 credits

Analytical Techniques for Business商业分析技术, 20 credits

Second Year：

Business Management Skills theme商业管理技巧：

Research Methods研究方法, 10 credits

Research Skills研究技巧, 10 credits

Marketing theme营销主题：

Consumer Behaviour消费者行为, 10 credits

Service and Relationship Marketing服务与关系营销, 10 credits

Marketing Management营销管理, 10 credits

Marketing Research市场调研, 10 credits

Law for Accountancy and Business会计与商业法, 20 credits

Managerial Finance管理财务, 10 credits

Strategy and Finance战略与金融, 10 credits

Internal and External Communications内部和外部沟通, 10 credit

Third year:

Core modules：

Marketing Research Project市场调研, 20 credits

Marketing Analytics营销分析, 10 credits

Strategic Marketing战略营销, 10 credits

Optional modules：

Digital Marketing, 10 credits

Brand Marketing, 10 credits

Business to Business Marketing, 10 credits

Employee Relations, 10 credits

Marketing Communications, 10 credits

Social Marketing and Societal Issues, 10 credits

Retailing, 10 credits

Careers Network：

The University offers advice through our award-winning Careers Network. They have specialists who can advise you on what the possibilities are on graduating. Joining one of the Department’s student societies is also a good way of finding out about future careers. Local firms often sponsor events for our students (such as business games, seminars on interview techniques and how to write a CV, and, of course, more social events) so that they can get to know you and vice versa. This is a further indication of the attractiveness of our students to prospective employers. 加入该系的学生社团也是了解未来职业的一个好方法。本地公司经常为我们的学生举办活动（如商业游戏、面试技巧研讨会以及如何撰写简历，当然还有更多的社交活动），这样他们就可以了解你，反之亦然。这进一步表明了我们学生对未来雇主的吸引力。