关于帝国理工学院市场专业

学校名称：伦敦帝国理工学院Imperial College London

专业名称： MSc Strategic Marketing

学费： £28,300

课程设置：

Core modules

Applied Strategic Marketing Report 应用战略营销报告

Branding 品牌化

Consumer Behaviour 消费者行为

Digital Marketing 数字营销

Entrepreneurial Strategy and Marketing Planning 创业战略与营销策划

Finance and Pricing Strategy 财务与定价策略

Induction 归纳

Marketing Analytics 营销分析

Marketing Consulting Project 营销咨询项目

Marketing Decision Making 营销决策

Marketing Strategy and Finance 营销策略与财务

Quantitative Services Marketing 定量服务营销

Relationship Marketing 关系营销

Strategic Product Management 战略产品管理

Work Placement 工作安置

申请要求：

1 ． Undergraduate degree at First or 2:1 Honours (or international equivalent)

2 ． IELTS 7.0 overall (minimum 6.5 in all elements)

3 ． Therefore, we strongly recommend that when you are considering your career options, you research the entry requirements of any companies you are interested in working for.

4． Prerequisite knowledge requirements

MSc Strategic Marketing is not a highly quantitative programme and is open to graduates from a variety of disciplines but candidates are expected to be familiar with a basic knowledge of maths before the start of the programme. Successful candidates will be provided with access to online primer courses in basic quantitative skills and accounting to prepare you for the programme from July onwards. Please familiarise yourself with the online primer content prior to applying so that you are clear about the topics you will be covering in the early stages of the programme.

Although there are not specific quantitative prerequisites, it is useful for the selection committee to have an understanding of the level of your experience to date. You should use the ‘Quantitative Experience Statement’ on the application form to list the most advanced quantitative courses that you have taken in your academic career to date and to provide brief examples of the relevant topics covered by the course.

5． Career planning questions

In the career planning questions you will need to show you have thought about the type of employer you want to work for immediately after graduating and have researched your target organisation(s) and role. You will also need to demonstrate you have the necessary skills and experience to succeed in your chosen role. If planning to set up your own business, you will need to outline what expertise or product your business will deliver and that you have researched the market. Whilst we want our students to hit the ground running, we understand that you will also be looking to develop gaps in your skillset to prepare for your chosen career and you will need to address this in the career planning questions.

6． Internships and work experience

Work experience is not a requirement, although undertaking relevant internships and work placements and listing them in the ‘Industrial/Professional Experience’ section of your application form will add weight to your application